Jabong.com, India’s leading online fashion destination collaborated with 10 Minutes to 1 as its creative partner for the India Online Fashion Week (IOFW) – the World’s first online shop-able fashion week organised by Jabong.com. The brand required overall marketing services for making this first ever event a grand success. At the core of this event was a web platform that had to be created where the consumers could view the live Fashion Week and directly purchase any time that they like from the show online.
Our team went about understanding the technical details of the requirement first. A live Online fashion show had to be hosted on the website which would stream live the fashion show from the venue and corresponding fashion wear would appear allowing the user to purchase the product directly on Jabong. A fresh, engaging and intuitive website was created which was screen resolution and browser independent allowing visitors from anywhere to have the same experience. The entire Fashion Show experience was bright alive for Jabong customers through this website which received unprecedented hits and led to the first edition of this event becoming a huge success.
The other aspect of the event marketing was the films that were created for the same. A Launch film was created which was high on the fashion quotient giving the brand and a event a premium feel. Sharing details of the event the designers, the jury and more. This film was used extensively by the brand across their event promotion platforms both on-ground and across the digital platforms.
The second year of the event we create a video invite for the event that was again used extensively across on ground and digital platforms and also as part of the e-invite for the press to come to the event.
Praveen Sinha, Founder & Managing Director, Jabong.com, said, “We appointed 10 Minutes to 1 as our creative partners as they demonstrated a research based understanding and the capability to provide a solid creative platform for IOFW. I strongly believe that they have the ability to render our vision into a visual as well as web platform with great vigor. We are happy to have them on board and excited to see the output