Summary
Hindustan Power Project Pvt. Ltd. wanted a strategy for increasing Employee Engagement, to bring people together and taking pride in working for Hindustan Power. The aim was to bring about coordination among the activities of various departments, motivating employees, increasing job satisfaction etc. An effective and consistent Internal Communication campaign was a must.

Laying down the foundation for a platform where employees are engaged and effectively communicated to on the organization’s vision and mission and also to improve morale, boost productivity and lead to a better working environment in general.

Backstory
The objective of the new strategy was to create an impact on overall employee communication and to focus on employee engagement. Hindustan Power strives to offer better environment, to boost productivity and to make employees proud of the organization. The agency understood this vision and got down to deliver what was required. There were also challenges and certain employee centric issues that were to be handled delicately.

Problem
Engage the employees better. Destroy silos and get the team as ONE. Inculcate a sense of pride to be working with a brand like Hindustan Power.

Solution
Our main focus was to develop a communication campaign, which will focus on building an internal brand that is sensitive and reachable. It was also imperative to project an involved leadership and the concern for the well-being of employees. The strategy also gave an opportunity to communicate the elements of organization’s vision & mission to boost morale and motivate the employees.

The solution involved creation of interactive, inspiring and easy to understand designs for a variety of campaigns aimed at both, internal as well as external audiences. The team effectively coordinated with the Hindustan Power team to define how the brand should be positioned among the target audience and the messages should be conveyed through the creative designs. Various successful campaigns were delivered along with day-to-day activities. Campaigns like Women’s day, World Environment Day, unveiling of the organisation Vision and Mission, Leadership communication among others were created and implemented. Proposed campaigns included design, digital, and intranet strategies using tools like EDMs (Electronic Direct Mailers), Newsletters, Motivational Videos, Internal branding including wallpapers, posters, danglers etc. All designs were created keeping in mind the brand values and with an aim to effectively drive engagement amongst employees and other stakeholders. Campaigns that are rich on creativity, innovativeness and uses tools across design collaterals, films, motivational mash-ups, digital designs, internal brand identity etc. were developed. The agency was also responsible for creation of annual report, brand dockets and various corporate advertisements.

Outcome
Numerous internal campaigns were executed with a recorded increase in employee engagement. The data was extracted by the employee participation in various campaigns and even the number of clicks and screen time on various digital campaigns. The films also attracted a huge viewer base.