Summary
Economictimes.com is the online portal for one of India’s most widely read financial daily, which attracts traffic from across the globe.

Backstory
The client reached out to us for creation of a series of educational films in the form of animated videos. Several terms that define various aspects of the financial sector and economy that are often used in the editorial content were slightly technical in nature and required to be explained. The objective was to connect with their audience through explanatory content on financial know-how and terminology but developed in an engaging manner.

Solution
The solution included an educational series that involved explaining these technical terms in simple language and illustrating them through a series of animated films.

Outcome
The well-executed strategy resulted in an increased traffic on the website, especially on the educational series sections.