Summary:

The mandate from Panasonic was to create a promotional product film for their new fitness product – Step Fit. The film was aimed at highlighting the unique proposition that Panasonic is bringing to the Indian market for individuals who are either on the go or always on a tight schedule. The product targetted at the Urban Consumer required a premium treatment yet detail every exercise possible with Step-fit and benefits. The film was developed using a blend of Animation and Shoot led imagery.

10 Minutes to 1 also created the overall branding for the product including the logo, creatives, and the event branding material for various BTL activities around the product.