Summary:

Panasonic mandated 10 Minutes to 1 for creating a product film for the promotion of their latest product – a Non-Electric Water Purifier.

The product was targeted at Rural, parts of tier 2, 3 markets in India and hence a film was scripted and shot in the village set up showing product usage and application. We also used simple animations to capture various reasons leading to water contamination, the functioning of the filtration system.

Right from location identification and casting to storyboarding and concept creation to shooting, animation elements presentation, music selection and editing to post production, we undertook a turnkey solution. The final water purifier film was delivered in multilingual versions including Hindi and English along with subtitles.