Summary:
Moser Baer India Limited is a leading global tech-manufacturing company. Established in 1983, the company is one of the world’s largest manufacturers of Optical Storage media like CDs and DVDs.

With a strong legacy and position in the market, Moser Baer was looking to rebuild their online presence with the launch of their LED lighting business. This included revamping their corporate and e-commerce website to social media pages to increase their engagement with the consumers.

The immediate need was to rebuild the company website with primary focus on their LED products business. The social media pages required to be managed including the Moser Baer corporate/brand page and their social initiative page ‘Conserve 50MW energy’ that talked about how conservation of energy in various ways can help in saving natural resources.

Solution:
The agency helped revitalise the entire online presence for this iconic brand including both its web development and digital outreach. This gave the brand a refreshed look across online platforms setting the stage for the LED Lighting product launch by the brand.

The agency helped reposition the brand and boost its visibility in the online space. The tools used as part of this overall campaign included revamping of the corporate and e-commerce website and daily management of the same, electronic direct mailers (EDMs), search engine optimization, digital media outreach using strong designs and comic strips.

The new websites saw increased traffic with several queries about products and business. The social media pages also saw high traffic and page followers, post reach and engagement. Products were promoted through social media posts and EDMs. Queries as well as other commentary from social media platforms were addressed timely and effectively in co-ordination with the brand.