Swiss Military Worldwide, a leading premium global men’s lifestyle brand aimed at re-branding and introducing themselves in the Indian market. The brand contended that re-branding will not only increase customer base but will also add to satisfaction & loyalty among customers.

The rebranding exercise required a complete overhaul of Swiss Military Worldwide online & offline presence. Proposed solution included creation of brand book, redesigning of digital presence and marketing collaterals.

Backstory
The aim was to introduce an all-new look of Swiss Military Global in the Indian market to increase the target audience and enhance the existing brand positioning around the globe.

Problem
The agency was brought on board to help in building an effective rebranding strategy to completely revamp its online & offline presence to appeal to the target audience & enhance its existing position. The rebranding exercise was also an opportunity to communicate the elements of the brand’s vision & mission.

Solution
The agency worked on consolidating the brand identity from Swiss Military India to Swiss Military Worldwide. The brand identity with a complete brand book was created to ensure the branding guidelines are followed across regions. Various company collaterals, logos, brand packaging etc. were recreated. The web presence went through a complete overhaul with a new Corporate Global website and Ecommerce Website – Swiss Military Shop was built.

The Social media identity was built from scratch with debut on Facebook and Twitter. Offers and campaigns were effectively run to build up more engagement and traffic to the web sites. This resulted in sales and brand awareness.

The agency also built the POS (Point of Sale) displays for the Swiss Military Worldwide, which was later, deployed across retail chains including Shoppers Stop, Om Book Store, Landmark and many more retailers. The agency was responsible for stall designs etc. for various exhibitions like Franchisee India etc.

A well thought out Public Relations campaign was also rolled out for the national re-launch of the brand. NDTV Gadget Guru featured the brand products under the innovative tech section. The leadership was also profiled with interviews 1-1s, participation in features like ET Now Tea Time, Financial Express, Hindustan Times, Business Standard, and Times of India etc. The agency also led the brand launch in various parts of India including Punjab, Karnataka etc. The association also led the brand making a debut in the ecommerce space with products listed across portals like Amazon, Flipkart etc.

Outcome
The extensive rebranding exercise resulted in an all-new look for the brand, which was much appreciated by the client and the target audience. The rebranding elements were carefully designed and presented.

Reflection
The rebranding and turn around story needs a consistent push and to ensure the positioning stays, communication needs to be designed around the keywords that define the brand.